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BSS ENTERTAINMENT LLC
FOR INFORMATION ONLY
This memorandum is a business plan. It is not an offering for sale of
any securities of the company. It is for your confidential use only
and may not be reproduced, sold, or redistributed without the prior
approval of BSS Entertainment LLC.
EXECUTIVE SUMMARY
Overview
BSS Entertainment is a digital video production company that has been
formed for the purpose of acquiring, developing, and creating high-concept,
low budget movies and special-interest projects for profit. Our principal
genre is that of science-fiction, horror, and action-adventure. By utilizing
powerful, new digital equipment, we are able to produce content that
competes with projects that have considerably higher budgets. We also
intend to exploit appropriate ancillary markets such as clothing, comic
books, graphic novels, posters, and toys through the licensing of our
product.
The Product
BSS Entertainment currently has three projects in production.
The Industry
According to Video Business Magazine, sales of DVDs and VHS tapes in
2002 totaled $12.1 billion dollars. Of that, $1.3 billion was for product
from small studios and small distributors. Rentals of DVDs and VHS tapes
in 2002 totaled $8.2 billion dollars. Of that, almost $500 million dollars
was for product from small studios. Total sales and rentals were $20.3
billion dollars. That is just the direct-to-consumer market via retail
and movie-rental stores domestically. Additional monies can be realized
in the sale and licensing of exhibition and broadcast rights to the
television and cable markets. Theres more to be made through all
of these outlets in the foreign markets.International markets are gaining
even greater strength than they had before. Independent films have been
steadily gaining market share since the 1990s.
The Market
As stated earlier, our primary focus will be on the science-fiction/horror/action
market. This genre lends itself to low-budget movie-making. It is a
durable genre, and has been around for decades and shows no signs of
abatement. This is a popular genre in the rental and retail markets,
as well as the cable television markets (USA Network, Sci-Fi Channel,
TNN, etc.). Even premium cable outlets like Showtime, the Movie Channel,
HBO and Cinemax have been showing very low budget features (Play-mate
of the Apes, Battle Queen 2020) late at night.
Our primary target audience is between the ages of 17 and 35. Fans of
these genre films are hungry for chills and thrills, and
we plan to deliver those. Our projects include a band of demon hunters,
a fearsome samurai sorcerer, alien invaders , throngs of zombies, and
good-looking women.
One thing this genre tends to produce is the cherished franchise. Franchises
are valued because each successive movie has a built-in audience. Some
high-level examples are Star Wars, the Matrix, and the X-Men. Lower
level franchises include the John Carpenter Halloween movies, Freddy
Krueger, Candyman, and, more recently, the low-budget Scarecrow. This
can lead to various lucrative ancillary markets as well. Many of our
projects have that potential.
Distribution
BSS Entertainment will seek distribution by independent distribution
companies with proven ability to handle low-budget genre films. We will
contact individually some of these distributors. In addition, we will
take the films to markets and film festivals where appropriate.
The foreign markets have become more profitable for genre films in recent
years. As our reputation for high-quality science-fiction/horror/action
films grows, both domestic and foreign markets will be anxious to buy
our product. BSS Entertainment expects to have increasing leverage over
the next few years in negotiating deals.
Investment Opportunity and Financial Highlights
See our offering booklet for complete details.
THE COMPANY
BSS Entertainment LLC is a privately owned North Carolina Limited Liability
Corporation that was established on December 11, 2002. Our principal
purpose and business is to create motion pictures for the direct-to-video/DVD
market. The Company plans to develop and produce quality low-budget
science-fiction/horror/action films.
The objectives of BSS Entertainment are as follows:
1. To produce quality films for the ever-popular science-fiction/horror/action
market.
2. To make genre films that will be exploitable to a mass audience.
3. To produce an increasing number of films in each successive year
(see attached chart).
4. To develop scripts with outside writers.
5. To distribute our films through independent distribution companies.
There is a need and a hunger for the science-fiction/horror/action genre.
The fans of this genre cannot get enough. Witness the growth of the
high-concept film in recent years. Pop culture is the rule
of the day. Monsters, comic book heroes, special-effects, and extreme
action are the accepted norms.
We can produce exciting films starting as low as $100,000 without sacrificing
quality. We will utilize the power of the digital filmmaking revolution
in order to achieve this. By shooting digitally, our costs will be significantly
lower. Editing and compositing will be done digitally on computer. Special-effects
and animation will also be created digitally. Expensive-looking effects
can be created relatively quickly and cost-effectively.
Management and Organization
The management team of the Company has over 45 years experience in entertainment.
The Management Team
At the core of BSS Entertainment are the three founders who bring to
the company successful entrepreneurial experience, promotion, art direction,
special effects and general expertise in digital motion picture production.
Collectively, these three individuals have over 45 years experience
in their respective fields. Additionally, the core team is complemented
by a networked support group of consultants, performers, and technicians.
DENNIS J. BRECKNER
CFO/Director of Operations
EXPERIENCE:
President/Director of Operations: Present - 1994
BIC Products - Concord, NC
Responsibilities:
Guiding operations of company.
Final decisions on departmental issues (Accounting/Sales/Etc.).
Owner/Director of Operations: 1994 -1997
The Walking Center - Culver City, CA
Responsibilities:
Operations of company included: Marketing, Sales, Accounting,
Service Center, and Retail Store Outlets.
Final decisions on all department issues.
Owner/ Chief Financial Officer: 1990 -1994
Vos/Bek Holdings - Calabasas, CA
Responsibilities:
All financial aspects of the company.
Real Estate/Land Acquisition/Commercial Real Estate Loans
Responsible for Trust accounts, Company accounts, making sure
that
all accounts were reconciled after each transaction and at month/year
end.
President:
Tri-World Entertainment - Woodland Hills, CA
Responsibilities: 1981 - 1990
Executive Producer
Producer
Producing Low Budget Films & How-To-Do Videos
Dennis has been involved in the entertainment business sense 1981 when
he went to Los Angeles and started Tri-World Entertainment. This company
produced several low budget films and how- to-do video's. He also enjoyed
a 15 year acting career and worked in many network episodic shows in
guest starring roles, and also was a regular on a night time show called
"Bare Essence".
Dennis went to the University of Miami on a football scholarship and
played football there 4 years and earned a degree in Marketing &
Finance. After graduating in 1976 he was drafted by the Chicago Bears
and played there 4 years and went on to the Kansas City Chiefs and then
on to the Cleveland Browns where he finished his career.
Dennis's goal of starting another entertainment company has come to
fruition. With his added experience in the fields of company operations
and finance, his strengths will add to the success of BSS Entertainment
LLC.
DARYL SLATON
Vice President of Visual Effects, Design, Promotion, and Content Development
Daryl Slaton directed his creative energies toward art and film when
he was in his early teens. Active in theater groups, creating movie
posters, stop-motion films, and scripts were a passion for him. He studied
art in college and moved into the world of corporate design and presentation
shortly afterwards.
In 1985, Daryl became a designer with Belk Stores Services, the corporate
headquarters for the retailing giant. After creating art by hand for
a few years, he quickly embraced the new digital technologies becoming
the first designer in the company to use a computer to create art and
presentations.
Daryl accepted a position in 1994 with The Whitley Group, a multimedia
company. There he created presentations, cartoon characters, and animations
for many large corporations. His first big project was a trade show
presentation for AT&T. With only four weeks till show time at COMDEX
in Las Vegas, Daryl adapted an existing character into an animation
format. He also was tasked with making the character leap from screen
to screen on a large-format nine monitor system. The show was a success
and won a regional award. Two years later, Daryl became the art director
for the company.
In 1998, The Whitley Group became part of iXL, a large multimedia company
that eventually had offices around the world. Continuing in his role
as art director and designer, Daryl's client list included General Electric,
Microsoft, IBM, Ford Motors, AT&T, Volvo, NationsBank, BellSouth,
Lucent Technologies, Nortel, Komatsu, Unysis, J. Walter Thompson, and
others.
In 2000, Daryl became a freelance designer. Working with ad agencies
and other specialists, he has been creating art, illustration, design,
animation, and websites for clients such as Purina, State Farm, Staubach
Properties, LS3P, Elberson Senger Shuler, KPMG, Cigna, and others.
Daryl continued to develop his technological skills with new software,
including 3D and digital film compositing applications. Daryl is a fan
of the fantastic: science-fiction movies, fantasy art, comic books.
After attending a major Science-Fiction/Fantasy convention in 2001,
Daryl realized that it was time to move into digital filmmaking. BSS
Entertainment was formed as a result.
DEREK SLATON
Vice President of Production and Content Development
Derek Slaton grew up playing video games. He was particularly fond of
the immersive role-playing games. This served two purposes. He perceived
digital technologies as something natural, and he saw the potentials
of these digital technologies combined with dramatic storytelling.
In his late teens, Derek became a collector and fan of fantastic action-oriented
movies, many from foreign markets. Some of his favorites were the over-the-top
Hong Kong battle royales and the horror films from Italy and Japan (the
Japanese horror films are becoming worldwide hits now). He decided that
he would like to write and direct movies like these, so he began to
write screenplays. As a result, he has several completed.
For the past five years, he has developed his digital video skills by
working as a video editor and freelance cameraman. He has edited over
130 episodes of the Fox 18 School Sports Show and the Salem Baptist
Church Show for Fox 18 and the INSP Cable Network.
His freelance work has been for The Metrolina Entrepreneurial Council,
The Charlotte Post, the Charlotte YMCA, The Land Center, Comedy Zone,
sculptor John Hair, North Carolina Department of Transportation, attorney
Terry Duncan, and numerous live events and multi-camera shoots.
Derek continues to study the film techniques of genre masters while
developing his own. His first feature-length film will combine science
fiction, horror, action, and high-end digital special effects.
Employees
Initially, there will be no other permanent employees. Other employees
(actors, writers, production crew, etc.) will be on a freelance basis
as needed for the individual film projects. Their expense will be included
in each films budget.
FILM PROJECTS
BSS Entertainment currently has three projects in production.
The Alien War Chronicles
This is an action-packed feature-length horror movie. After Earth is
invaded, a group of alien hunters armed with guns, swords, and kung-fu
track down the invaders. The team battles karate zombies, three-foot
tall computer-generated monsters, and fierce alien warriors. Special-effects
enhance the action. This over-the-top effort will appeal to our core
audience.
League of Devils
This a completely computer-generated animated movie. A hybrid of two-dimensional
superhero cartoons and movies like Final Fantasy and Ice
Age, this has an action-oriented horror theme. Set in a future-retro
inspired world, a battle-hardened man of iron must wage war against
supernatural horrors. This animation has a dark tone like the Tim Burton
live-action Batman movies. This effort should be embraced
by superhero, horror, comicbook, animation, and anime fans.
Purgatory: The Show
This is a special-interest video production. Filmed at the Purgatory
performance events over several months, it focuses on the burgeoning
Goth scene. Young adults in often revealing costumes cavort to hard-driving
music in a permissive atmosphere. Bizarre stage shows, VIP rooms, side-venues
featuring Dr. Spankenstein and scantily-clad dancers, and vendors of
vampire-fangs, flogging devices, and revealing leather wear round out
the activities. This product should appeal to the Goth crowd as well
as curiosity seekers and voyeurs.
INDUSTRY OVERVIEW
The motion picture industry consists of two principal activities: production
and distribution. Production involves the development, financing, and
making of motion pictures; distribution involves the advertising, publicizing,licensing,
promotion, and physical reproduction, delivery, and exhibition of completed
motion pictures. The following is a simplified overview of a complex
process for the purpose of describing how the business work regarding
the direct-to-video/DVD/television market.
Motion Picture Production
Until recent years, the major studios all maintained extensive production
facilities. With significant overhead expenses and the rise of the unions
and guilds, film budgets began to rise. Studios released fewer pictures
but expected greater grosses per film. As a consequence, smaller production
entities, the independents, arose. Films are typically defined by the
source of their financing; even though some of these production entities
are public companies, much of their production financing comes through
the studio system.
At a studio, a film begins in one of two ways. Someone inside the company
might develop a concept (one or two lines of an idea), or
a known writer might make the well-known 30-second pitch
and secure a deal. On the other hand, an agent might bring the script
by a new writer to the attention of the studio. Scriptwriters are hired,
cast sought, and directors and producers assigned. Then the film is
put into development.
Development begins when the studio options or purchases a literary property,
usually a script or a book. The nature of the deal depends on who is
involved in it. During development, the studio hires writers to adapt
the book into a screenplay, reworks the original, determines a budget,
and even starts casting.
The next step is preproduction, the period before principal photography
when commitments are sought for talent, the director and crew are hired,
and contracts are finalized and signed. producers try to have all contracts
in place befor filming begins. The filming of a motion picture is called
principal photography. It takes from 8 to 12 weeks, although major cast
members may not be used for the entire period. Once the production has
gotten to this stage, it is unlikely that a studio will shut it down.
Even if the picture goes over the budget, the studio will usually find
a way to complete it.
During the post-production period that follows principal photography,
the film is edited and synchronized with music and dialogue. In certain
cases, special effects are added. The post-production period used to
require six to nine months. With recent technological developments,
however, this time has been cut drastically for some films. This statement
is certainly true for BSS Entertainment productions.
Theatrical Exhibition
The exhibitor pays a percentage of the pictures box office receipts
(called rentals to the studio or distributor. The size of
the percentage depends on the distributors strength and the exhibitors
desire to show the film. BSS Entertainment does not anticipate any wide
spread theatrical distribution at this time.
Non-theatrical Exhibition
Feature films also receive considerable revenue from non-theatrical
sources. Beyond domestic and foreign film rentals, these include the
direct-to-video/DVD sales and rentals, cable networks, pay-per-view,
and network television. New technologies may be another source of revenue
in the future.
As the film industry has gone through evolutionary changes, so has the
non-theatrical segment. The home video market is huge. According to
Video Business Magazine, sales of DVDs and VHS tapes in 2002 totaled
$12.1 billion dollars. Of that, $1.3 billion was for product from small
studios and small distributors.
Rentals of DVDs and VHS tapes in 2002 totaled $8.2 billion dollars.
Of that, almost $500 million dollars was for product from small studios.
Total sales and rentals were $20.3 billion dollars. That is just the
direct-to-consumer market via retail and movie-rental stores domestically.
Many video store renters are looking for fresh chills & thrills.
The science-fiction & horror genre is a strong component. For example,
newly-formed Redrum Entertainment recently released the horror film
"Maniacts". According to Video Business magazine and
Redrum press releases, 50,000 rental units have been sold. The cost
to video stores is $24.95 per DVD and & $89.95 per video tape. Figuring
a 50-50 mix of DVDs and video tapes, that equates to roughly $2,850,000.
That is just from rental units. There will be more units meant for sale
at traditional retail outlets.
Additional monies can be realized in the sale and licensing of exhibition
and broadcast rights to the television and cable markets. With the continuing
expansion of cable networks, there is a growing need for content. As
the number of cable markets grow, there is greater competition for the
audience. Therefore, an inexpensive production can be of great value.
Theres more to be made through all of these outlets in the foreign
markets.
International markets are gaining even greater strength than they had
before. Independent films have been steadily gaining market share since
the 1990s.
THE MARKET
An independent film goes through the same process from development and
preproduction , production and post-production as a studio film. In
this case, however, development and preproduction may involve only one
or two people. And the entrepreneur, whether producer or director, maintains
control over the final product.
An independent company is one that finds its production financing outside
of the studios. It may be distributed by a studio, but negative cost
has been found from other studios. Many of the large production companies
started with the success of a single film. New Line achieved prominence
with the "Nightmare on Elm Street" series. Full Moon Pictures
has built upon small success after success.
The smaller production company usually raises money for one film at
a time, although there may be other films in different phases of development.
Many companies are owned or controlled by the creative person, such
a s a writer, director, or producer. These independents make low-budget
pictures, usually in the $50,000 to $5 million range.
In the past few years, there has been a resurgence of independent filmmaking.
Independent distributors are growing in size and number. The specialty
film market has also been growing. All across the United States are
individual, independently owned theaters that maintain their own mailing
lists of faithful moviegoers. Often, a film made for $500,000 or less
can earn back its costs from these regulars alone. until recently, the
independently owned theaters were thought of exclusively as the home
of the offbeat and unique film.
The primary focus of BSS Entertainment will be on the science-fiction/horror/action
market. This genre lends itself to low-budget movie-making. It is a
durable genre, and has been around for decades and shows no signs of
abatement. This is a popular genre in the rental and retail markets,
as well as the cable television markets (USA Network, Sci-Fi Channel,
TNN, etc.). Even premium cable outlets like Showtime, the Movie Channel,
HBO and Cinemax have been showing very low budget features (Play-mate
of the Apes, Battle Queen 2020) late at night.
Our primary target audience is between the ages of 17 and 35. Fans of
these genre films are hungry for chills and thrills, and
we plan to deliver those. Our projects include a band of demon hunters,
a fearsome samurai sorcerer, alien invaders, throngs of zombies, and
good-looking women.
Another area of focus is the non-juvenille animation market. As reported
in June 2003, cable TVs Cartoon Network's Adult Swim block (shown
at night) is winning the 12-24 male demographic group against all other
programming in its time slot, cable or broadcast. The series of
adult themed cartoons feature Japanese anime programs like
"Cowboy Bebop", which features hard-drinking, cigarette smoking
outer space bounty hunters. Ratings have been improving since Cartoon
Network started featuring the Adult Swim block five nights a week and
the Adult Swim programming is now beating Jay Leno by 18%, David Letterman
by 28%, Conan Obrien by 26%, and the other competition by greater
margins in that demo. While adult themed (that is, non-cutesy)
animation has been strong overseas for years, it is now finding an enormous
audience in the United States. We plan to capitalize upon this trend
with computer-animated features like League of Devils.
While we will produce high-quality films, our initial efforts will be
high-concept, easily defined escapism that will be enjoyed
by a mass market.
One thing this genre tends to produce is the cherished franchise. Franchises
are valued because each successive movie has a built-in audience. Some
high-level examples are Star Wars, the Matrix, and the X-Men. Lower
level franchises include the John Carpenter Halloween movies, Freddy
Krueger, Candyman, and, more recently, Scarecrow. York Entertainments
Scarecrow is a low-budget horror movie. Its quality is run-of-the
mill, but it features an effective-looking monster. Investors at the
American Film Market expo were so impressed with the creature (a guy
in monstrous scarecrow makeup) that they financed two sequels. The first
sequel will feature genre name actor.
Movie franchises can lead to various lucrative ancillary markets as
well. Many of our projects have that potential.
Competitive Advantages
BSS Entertainment has several advantages.
The company is run by people who are devoted to producing high-quality
cost-effective movies. Their devotion to quality will create low-budget
films with much higher values on the screen that their budgets would
dictate.
Dennis J. Breckner has over 20 years experience as an actor, producer,
and a business man. He maintains a number of entertainment industry
contacts and friends.
Daryl Slaton has over 18 years experience in creating computer-generated
imagery, illustration, animation, character design, and presentation.
Derek Slaton has over 5 years experience in video production and has
studied the low-budget stylized film genre extensively. He also has
ties to the music industry that enables us to bring cutting-edge bands
into our productions.
One of the biggest strengths of BSS Entertainment is that we are utilizing
the new digital technologies. We use high-end digital video cameras,
and we edit our footage using professional-grade software. We shoot
on a digital medium that has the look of film. This eliminates the cost
of working with actual 35mm film. We create our special-effects and
animations on computer. Because of this, we are able to produce movies
that look expensive, but that are relatively inexpensive to produce.
We can create computer-generated images such as background landscapes,
huge monsters, small monsters, and digital stuntmen, gunfire and explosions.
Using digital video and computer graphics allows us to produce movies
efficiently and at a low cost.
And, recently, specialized computer-generated actors and imagery have
largely been accepted by Hollywood and the consumer. The characters
of Spider Man and the Green Goblin were frequently digital, as was Daredevil
and the Hulk. So, our timing is right.
Smaller distributors love promotions that are provided to them. To that
end, we promote our company on a professionally designed website at
www.bssentertainment.com. Here we feature information, production shots,
art, and posters of our current and upcoming projects. We also create
our own professionally designed packaging art and movie posters. This
makes us even more desirable to distributors since it less work for
them.
DISTRIBUTION
Most of the marketing strategies commonly employed by the independent
distributors will be used to BSS Entertainments films. The actual
marketing of the films is the distributors job. It involves the
representation of the film in terms of genre, the placement of advertisements
in various media, the selection of a sales approach for exhibitors and
foreign buyers, and the hype (word of mouth, promotional
events, alliances with special interest groups, etc.) All of these factors
contribute to a films success.
We will seek distribution with independent (though not necessarily small)
distributors that specialize in our genre. We feel that independent
distributors often have the knowledge and patience to give special care
to genre films. For genre films with smaller budgets and lesser (or
no) names, they often have an expertise that the studios lack. In addition,
by focusing their marketing and promotional efforts on a handful of
primary markets, these companies are able to keep their costs relatively
low.
Since we are aiming at the direct-to-DVD/video market, we do not have
to enter the highly competitive market of theatrical releasing. In that
arena, timing of your release is critical. All too often, a film will
have a strong box-office on its opening weekend only to see a tremendous
drop-off in ticket sales the following week when the next blockbuster
opens. This is known as sizzle and fizzle. Our products
will have a much longer shelf life in the rental and sell-through market.
The domestic territory is defined as both the United States and Canada
combined. Many of the independent distributors consider the United States
and Canada to be one package. Domestic rights refer not only to theatrical
distribution but to all other media such as DVD, video, cable, pay-per-view,
and broadcast television.
In terms of foreign sales, there are U.S. based distributors who specialize
in the rest of the world. These companies deal with networks of subdistributors
in various countries.
There is no typical distribution deal. The distribution company will
take as much as it can get. It is BSS Entertainments job to give
away as little as possible. Based on industry averages, we have estimated
a distributor fee of 34% of the total revenue. This percentage applies
only to the revenues generated by the distributors deals; if that
company is only making foreign sales, then it takes a percentage of
only foreign revenues. How much the distribution company wants depends
on its participation in the entire film package. The greater the up-front
expense that the company must assume, the greater the percentage of
incoming revenues it will seek.
In acquiring a project, the distributor looks at the following elements,
among others:
interesting story concept
genre
ability of the cast members to attract audiences or buyers on
their names alone
name tie-in from another medium; for example a comic book or
Internet exposure
special audience segment for the type, or genre, of film
existing promotional materials: posters, websites, package art
A mix of elements is necessary to selling a film. The distributor, and
in turn the exhibitor (in this case the video stores), must see something
in the film that they can promote to their customers. Our films will
be of an easily categorized genre that is both easy to identify and
market. Sometimes a distributor has a film that they do not know how
(or to whom) to market. That will not be the case with our productions.
FINANCING
The financial projections for BSS Entertainment LLC assume a conservative
level of success for each film project. Many factors affect the success
of any film project. A films commercial appeal is the single most
significant factor in determining its financial success. This is closely
followed in importance by the agreement that the production company
has with its film distributors.
To help protect BSS Entertainment and the companys investors from
losses, BSS Entertainment will endeavor to secure presale, distribution,
and other financial agreements. Given that this company is new, an agreement
will be entered into only if it is perceived to benefit all equity investors.
THE FINANCING PLAN
This section contains BSS Entertainments projections.
Section
I
Projects
BSS
Entertainment, LLC (From here on will be referred to as "The Company")
will be in the business of producing two types of Projects, low budget
Films and Niche Market video.
A.
Definitions
Films: Feature length (90 minutes) films that are in
the sci-fi, horror, and action genre. They have a budget range of $100,000
to $150,000 each.
Niche Video: A 60-75 minute video that has no central
story, but rather is a documentary style video. These videos have a
much smaller, but very loyal, fan base. Examples being a cooking show,
concert, etc. They have an average budget of $25,000
Sci-Fi:
Science Fiction.
CGI: Computer Generated Images. In basic terms though,
Computer special effects.
B.
Overview of Projects by Year
Year
1: 2 Films, 2 Niche Videos
Year
2: 3 Films, 3 Niche Videos
Year
3: 4 Films, 4 Niche Videos
C.
Specific Films for Year 1
(note: These are planned at this time and are subject
to change)
Alien War Chronicles: A sci-fi/action film
that will be heavy on CGI. The film takes place in the near future in
which the world is under siege from alien invaders. The story follows
the exploits of a small band of heavily armed resistance fighters who
are given the task of retrieving a package deep within enemy territory.
Within the package contains the secrets of the alien invaders, and may
hold Earth's final hope. The scope of the film is similar to a World
War II film, in that you get the feeling there is something much larger
going on, but the story mainly focuses in on a small platoon of fighters.
Autumn Twilight Presents: A collection of horror
shorts that will be hosted by an Elvira like character. This film will
be similar to Tales from the Crypt or the Twilight Zone.
War of the Dead: Flesh hungry zombies
are in abundance in this horror/action extravaganza. When a mysterious
group known as the Cult of the Dead releases a toxin among the public,
they create an army of the undead that kills anything within their grasp.
A small band of survivors try to escape the nightmare, but can anyone
survive the horror that is the War of the Dead.
C.
Specific Niche Videos for Year 1
(note: These are planned at this time and are subject
to change)
Purgatory: A "live" video aimed at the gothic
and industrial music crowd. The video will be a collection of performances
by Autumn Twilight, genre bands, as well as highlights from a fetish
fashion show.
Cooking with Beefcake: A cooking show aimed
at women and the gay community. The chefs are Body Builders who are
wearing aprons and not much else.
League of Devils: An animated project aimed
at both anime fans as well as the horror and sci-fi crowd.
Section II
Distribution of Capital
All
of the purchases made by BSS Entertainment, LLC will fall under two
categories, Company expenses and Project expenses.
Definitions.
Company
expenses:
Purchases made by the Company for the Company. Common items that fall
under this section are rent on office space, salaries, and equipment
purchases. (A more compete breakdown of purchases can be found later
on in this section)
Project
expenses:
Purchases made by the Company for specific projects. Common items that
fall under this section are props, actors, and location fees. (A more
complete breakdown as well as a sample Project expense report can be
found later on in this section.)
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Sample Project Budget
The
following section contains a Sample Budget for a typical project. Because
every project is different, a lot of the items on the budget will change
from project to project.
Section III
Film Project Life Cycle
This
section contains a sample life cycle for a film project, from pre-production
to completion.
4
weeks - Beginning of pre-production. Script is reviewed and a Second
draft is written, casting begins at end of four week cycle. Any special
effects tests will begin during this time.
2
weeks - Casting is completed and rehearsals begin. Behind the camera
crew is filled. Third draft of the script is done. Any practical effects
<monster construction, prop building, etc> begin to be built.
4
weeks - Final rewrite of script is completed at beginning of this stage.
Cast continues rehearsal, fight choreography begins. Shooting schedule
is made, locations are secured, and all necessary permits are obtained.
6-8
weeks - Principal photography.
8-12
weeks - Post Production. All editing, computer enhanced effects, and
mastering are done.
Total:
24 - 30 weeks from Pre-Production to completion.
Section IV
Generating Revenue
The
video and DVD market in 2002 was a 20 billion dollar industry, and that
was just from sales and rentals. This does not take into account TV,
international, or any ancillary products such as T-shirts or soundtracks.
As home entertainment equipment becomes better and the number of cable
and satellite stations increase, the demand for content will also continue
to increase.
Main
Revenue outlets:
VHS/DVD
TV
International
release
Theatrical
Secondary
Revenue outlets:
Merchandise:
T-shirts, Posters, Action figures, etc.
Internet
content: exclusive scenes, short projects, etc.
Future
sources of Revenue:
As
our catalog of films grows, more avenues will be opened. Special editions
of already released films, complete with extra content or a directors
cut of the film. The packaging of two older films and releasing as a
double feature is becoming commonplace. There is also the potential
for more revenue down the road, when there is a change in format standard
(such as VHS to DVD).
FAQs
1.
How can you produce multiple films in a year with a six month production
schedule?
With the inclusion of Producers and other outside help, we will be able
to stagger the production schedule of each project. For example, if
we have four movies coming out in a given year, pre-production on film
one will be followed in two months by the pre-production on film two,
and so on. This is also how we will be able to produce so much content
with so little equipment, as when one production is finishing up shooting,
another project is ready and waiting to ramp up production.
2. As the
investor, how will I make money?
As an investor,
when you put money into BSS Entertainment, you are purchasing a percentage
of the company. At the end of the fiscal period, profits will be figured
and dispersed between the company, and the stock holders, which includes
both investors and the managing members.?
3.
How much of a return do you expect for each film?
Every distribution deal is different. However,
after speaking with a number of distribution companies, we have determined
that the average return on a low budget project can be anywhere from
$700,000 - $1.2 million. When you take into account that the cost to
produce these films are in the $75,000 to $100,000 range (like the films
Horrorvision and Vatos), the profit margin is quite high.
Glossary
for Projections
Ad/Promo
- Money spent on advertising
and promotion of the projects and the company as a whole.
Ancillary
- Money brought in by licensing,
T-shirts, toys, etc.
Contingency
- Money in reserve for hiring,
equipment purchases, and budget overruns.
Domestic
Sales -
Money brought in by film sales in USA.
Fixed
Costs -
Money spent on salaries, rent, equipment purchases, etc.
International
Sal s -
Money brought in by film sales to foreign markets.
Project
Costs
- Money spent on individual projects.This includes actors fees, crew
costs, props, etc.
Re-releases
- Money brought in by the repackaging
and reselling of older films in our library.
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